This SAP Research Challenge aims to promote the development of in-person R&D activities focused on the field of Marketing, Hospitality and Tourism.

The SAP program is divided into two components: training and group research. The training component will be based on research talks with TUS and IPCA researchers and short thematic workshops taught by experts. These workshops will focus on emerging topics (namely, Digital marketing, Consumer behaviour in a digital world, Human resources in tourism, territorial marketing, sustainable tourism, creative tourism) and training in basic research components (namely, Research Methodologies, Data Analysis, Scientific Writing, Preparation of Scientific Pitches, and Funding Opportunities).

Concerning the research component (designated as Hands-On), young researchers will be incorporated into projects currently being executed at IPCA R&D units and challenged to carry out a short-term R&D project oriented towards the project's goals. The students will be divided into groups under supervision of a senior researcher. In addition to research activities, young researchers will participate in scientific discussion sessions among the various members of IPCA R&D units, designated as Journal Club. Here, they will be challenged to analyze a recent scientific publication and present their methods, results, and main findings to the IPCA scientific community. Finally, all students must prepare an oral presentation of the projects developed in the scientific communication sessions of IPCA R&D units.

in person weet at IPCA Campus

IPCA & TUS

Understand the basics of research methodologies

Receive advanced training in emergent technologies

Improve transversal and soft skills through teamwork and cooperative project methodology

Improve innovative thinking in cooperation with others to achieve a common goal,

Experience a multicultural international environment