Reaching, serving, and retaining customers globally and building a global brand and market presence is a demanding task for any firm. For new ventures that internationalize early and rapidly, i.e. born globals, this is exceptionally demanding because the challenges of foundation are exacerbated by operating in a dynamic international environment.

This program addresses the issues specific to international venturing of startups. What are the characteristics, resources, and strategies of successful international new ventures and their entrepreneurial teams? What are the viable and sustainable strategies of international expansion for international new ventures? How can international and agile marketing in particular help to explore and to exploit the opportunities (and avoid the threats) of internationalization?

After the program, you should be able to:

• Understand the challenges and opportunities associated with early and fast international expansion
• Find viable and sustainable routes to the international market and to long-term growth (e.g. design of business models; selection of markets and/or customer segments; international entrepreneurial marketing strategies)
• Foresee and confront challenges of developing a business concept in geographically dispersed, international teams

in person weet at FHV

Vorarlberg University of Applied Sciences

During the SAP and by using innovative teaching methods (e.g. experiential learning/hackathon; serious games), you will:

Deepen your cross-cultural and entrepreneurial skills and competencies (e.g. collaboration in an international team, think creatively to tackle entrepreneurial challenges)

Make you more aware of the challenges and opportunities related to international-cross-cultural entrepreneurial projects;

And more in general

Raise your international exposure and help establish an international network.