This is an introductory course on the principles of entrepreneurship and entrepreneurial thinking where students explore the range of skills and the knowledge required to become successful entrepreneurs or intrapreneurs in a global business environment. Course content focuses on the development of simple business ideas, understanding fundamental business types, and examples of practical business planning. Activities are designed to introduce concepts such as idea generation, feasibility analysis, competition analysis, branding, and promotion, alongside an overview of financial forecasting and tracking. In addition, topics related to cross-cultural communication and multicultural teamwork are highlighted as crucial skills for a global entrepreneurial mindset.
This Challenge SAP provides an experiential learning opportunity for RUN EU students to visit an oversea partner institution to gain global perspective on entrepreneurship in different cultures. Students will engage in stand-alone activities, in-class activities with local TUS students and will be facilitated to work with students from Saint Lawerence College, Canada who will be visiting TUS during the same period on a similar programme of study.
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Location
TUS (Midwest) – Moylish Campus, Ireland
Organised By
Technological University of the Shannon Midlands Midwest, Ireland (TUS) Polytechnic Institute of Cávado and Ave, Portugal (IPCA)
Certification
Programmatic synthesis
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ECTS credits
Academic Recognition
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Prerequisites
N/A
Scholarship Available
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Proposed Learning Outcomes
At the end of this SAP, you will be able to:
- Describe the nature of entrepreneurship in it’s different forms
- Compare and contrast different views of entrepreneurship across differing cultures
- Explore a variety of idea generation and evaluation techniques and tools
- Have an insight into the business startup process and new product development stages
- Understand the role of creativity and the entrepreneurial mindset
- Identify the advantages and challenges of the multi-cultural team
- Identify the impact of cultural patterns on intercultural communication
- Appreciate diverse notions of time, leadership, motivation and decision-making
Coordination
Polytechnic Institute of Cávado and Ave, Portugal (IPCA)